An optimistic personality with a zest for life, Loya is a British citizen who was born, brought-up and educated in the U.K. With almost 15 years of experience, she is a well-known counsellor who is regularly sought after by educational institutions and government establishments for her modern approach to counselling and personality development training. Her first book, A School Counsellor’s Diary, based on real-life counselling cases was published by national publishers Westland Ltd in 2013.